Collection: William Morris Designs

About our William Morris Fabric Collection

The William Morris Fabric Collection is a renowned textile range that embodies the principles of the Arts and Crafts movement, founded by British designer William Morris in the late 19th century. His philosophy emphasized the importance of craftsmanship, the beauty of nature, and the rejection of industrial mass production, creating timeless designs that remain highly sought after in both traditional and modern interiors

Key Features of the William Morris Fabric Collection:

Nature-Inspired Motifs: Morris was deeply inspired by nature, and this is reflected in his fabric designs. Common motifs include stylized flowers, vines, leaves, birds, and fruits. Patterns like Strawberry Thief, Willow Boughs, and Golden Lily, are iconic examples, with intricate depictions of natural forms rendered in an artistic, organic style.

Intricate, Hand-Crafted Aesthetic: True to the Arts and Crafts ethos, William Morris fabrics have an intricate, handmade quality, often featuring elaborate patterns that repeat seamlessly. The designs are meticulously detailed, with a hand-drawn feel that gives them a timeless, artisanal charm.

Muted, Earthy Colour Palettes: Morris’s fabrics are known for their rich yet subdued colour schemes. Earthy tones like deep greens, warm ochres, rust reds, indigo blues, and soft creams dominate the collection. These natural hues give the fabrics a sense of harmony and connection to the environment, making them timeless and versatile in a variety of interior styles.

Complex, Flowing Patterns: William Morris designs are often characterized by dense, flowing patterns that cover the fabric surface. These complex designs create a sense of movement and rhythm, giving the fabric a dynamic, living quality. The repetition and symmetry in the patterns offer a balance between intricacy and order.