About Pure Fabrics
At Pure Fabrics, we specialise in beautifully crafted upholstery fabrics, curtain materials, and decorative trimmings that combine timeless elegance with modern-day functionality. With a degree in Interior Textiles Design (BA Hons) and over two decades of experience in luxury home furnishings, interiors, and soft furnishing retail, Pure Fabrics is built on deep industry knowledge and a true passion for textiles.Our collections are thoughtfully curated to offer both classic and contemporary styles, from AquaClean velvet and inherently fire-retardant fabrics to braids, tassel tiebacks, bullion fringes, and gimp trims—sourced for their quality, style, and integrity.This experience comes from years spent advising clients on everything from fabric selection to bespoke soft furnishings, helping them achieve their creative vision with confidence. A strong background in both retail interiors and hands-on design consultancy informs our approach to curating fabrics that are not only beautiful but also practical and enduring.Many of our trims and textiles are crafted in Europe using time-honoured techniques, ensuring the finest finish and long-lasting appeal. Whether you’re working on a restoration, a boutique interior, or a timeless residential project, we’re here to support your vision with refined materials and expert insight.
Why Choose Pure Fabrics
A Thoughtfully Curated Approach
At Pure Fabrics, every collection is guided by formal training in Interior Textiles and years of industry experience. Our discerning eye and considered approach ensure each fabric and trim meets the highest standards of quality, design, and craftsmanship.
Timeless Fabrics of Distinction
Our collection spans sumptuous upholstery velvets, refined curtain fabrics, and versatile interior textiles, all selected for their enduring beauty, tactile appeal, and lasting performance. These are fabrics designed to transcend trends and enhance interiors for years to come.
Decorative Trimmings with Heritage Character
We specialise in decorative trimmings including braids, tassel tiebacks, bullion fringes, and passementerie, many crafted in Europe using traditional techniques. These finishing details bring depth, elegance, and a sense of heritage to both classic and contemporary interiors.
Trusted by Designers and Trade Professionals
Pure Fabrics is proud to work with interior designers, upholsterers, and heritage properties across the UK and Europe. Whether restoring a period home or shaping a modern interior, we offer expertise, reliability, and a collaborative approach.
Personal Service, Thoughtfully Delivered
We believe exceptional service is as important as exceptional product. Samples are available to order with confidence, with costs refunded against full metreage purchases, and tailored advice is always on hand to support your design decisions.
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